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“The week that was” - Blog

Ace facilitates co-branding between Radico and STAR TV

CFO Services

Radico Fashions (P) Ltd. (Radico) is into natural cosmetics and fashion accessories, including Bindis Star TV has a policy of extension of its brand to high quality consumer products, and was interested in a tie-up with Radico.

 

Description: http://www.acebuiss.com/star_files/image004.jpg

Mr.Sanjeev Bhatt of Radico and Ms.Nanet of Star exchange MOUs

Ace facilitated a tie-up between the two companies and the MOU was signed on 6th February 2009.

 

Under the alliance, Radico will manufacture the Bindis and the same will be market under the joint brand name of “STAR-Radico

 

Subsequent to the signing of the MOU, both the parties entered into the legal licensing agreement.

Description: http://www.acebuiss.com/star_files/image005.jpg

Ms.Nanet with pictures of Star Parivar in background

 

After a lot of pain staking effort by both STAR and Radico, the product was launched in Nepal with a lot of fanfare and success in July 2009.

Description: http://www.acebuiss.com/star_files/image006.jpg

A sample design depicting leading ladies of “Star-Pariwar

 

Marketing and distribution has also commenced in India and the campaign will see a lot of momentum in the coming days.

 

 

 

 

 

 

 

 

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