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Ace facilitates co-branding between Radico
and STAR TV |
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Radico Fashions (P) Ltd. (Radico) is into natural cosmetics and fashion
accessories, including Bindis. Star
TV has a policy of extension of its brand to high quality consumer products,
and was interested in a tie-up with Radico.
Ace facilitated a tie-up
between the two companies and the MOU was signed on 6th February 2009. Under the alliance, Radico will
manufacture the Bindis and
the same will be market under the joint brand name of “STAR-Radico” Subsequent to the
signing of the MOU, both the parties entered into the legal licensing
agreement.
After a lot of pain
staking effort by both STAR and Radico, the product was launched in Nepal with a
lot of fanfare and success in July 2009.
Marketing and distribution has also commenced in India and
the campaign will see a lot of momentum in the coming days. |
Assist writing
your business plan and presentations for investors, CMA data/ project report
for banks/ Financial Institutions (FIs). Small and start-up companies do not have in-house financial
expertise to periodically check their financial health… |
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